March 14, 2023

HiQ nominated in Magnet Awards

HiQ is nominated in this year's Magnet Awards, the Nordics' largest competition for Employer Branding. With the End Bad Tech campaign, HiQ competes in the category Attraction. “With End Bad Tech, we wanted to stand out and, at the same time, focus on what HiQ is and stands for. It's fantastic that the campaign has exceeded both goals and expectations, and I'm very proud that we are nominated in this year's Magnet Awards, says Helena Herolf, Chief People Officer at HiQ,” says Helena Herolf, Chief People Officer at HiQ.

The Magnet Awards are often described as the Swedish Championships in Employer Branding. It is an industry initiative and the Nordic region’s largest competition in its segment. HiQ is nominated in the category Attraction with the company’s End Bad Tech campaign. The category involves Employer Branding to build familiarity and attractiveness and recruit future competence. Only contributions that mainly consist of external communication are allowed, and the effect figures that the jury wants to see must be able to be linked to pre-set and measurable goals.

The End Bad Tech campaign has been developed together with the creative agency Post Sthlm. The concept centers around bad technology as our worst enemy. Three situations were developed with consultants as the heroes and bad technology as the antagonist: the problem, the struggle, and the win. The idea was to build an engaging narrative that could take the recipient on a journey and, at the same time, clearly position HiQ. In addition to the visual campaign, content has been produced based on personas for the three phases: Awareness, Consideration and Decision. The content has been produced together with the digital agency Invise.

The campaign went live in August 2022 and has, since its launch, exceeded both expectations and goals.

The Magnet Awards involve employers measuring their strengths in different categories. The contributions are assessed based on each category’s specific requirements and look at how creativity drives impact. This year’s jury includes representatives from the agency world, communications, HR, and business. Nearly 100 entries were submitted, and on March 15, the winners are announced in Stockholm.

About Magnet Employer Branding Awards
The Magnet Awards is the Nordic region’s largest competition arena for Employer Branding and an industry initiative with the agencies; Oddwork, Universum, Whydentify, Business & People and Coreworkers behind it. This year’s sponsors for the competition are Populum, which sponsors the Culture & Engagement category, and SRI, which sponsors the People Tech category.

For more information about the industry initiative and the Magnet Awards competition arena, please visit:

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Karolina Israelsson

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I’m Karolina and I work with PR & Communications at HiQ. Do you want to know more about all the cool things we do at HiQ, or have any other questions? Don’t hesitate to get in touch with me!

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