HiQ Experts

McKinsey’s report “The State of AI in 2025” paints a picture of a world using AI more than ever before. A full 88% of organizations now use the technology – yet few succeed in turning it into real business value. We sat down with Sofie Perslow, Head of AI at HiQ, to analyze the report and understand why the gap between “AI users” and true “AI leaders” continues to widen in 2025. It’s clear that we’ve reached a tipping point. McKinsey’s numbers show that almost everyone is on board, but only a third have begun scaling their solutions. Even fewer see economic impact on the bottom line. What separates the few who succeed from the many who stall? And what should decision-makers prioritize to avoid falling behind? Sofie Perslow helps us navigate the insights.

Web performance 2025 is more than a technical concern – it’s a business advantage. Websites today are being built faster, smarter, and with more design focus than ever before – but the real competitive edge lies in speed. Frontend performance has evolved from a technical detail to a strategic success factor. In this article, Naim Latifi, frontend expert at HiQ, shares his insights on why speed has become business-critical in 2025 – and how small changes in code can make a big impact on user experience, conversion rates, and sustainability.

Generative AI is rapidly transforming the daily life of developers. But what does it mean in practice? We spoke with Matthias Bauhofer, Tech Lead at HiQ, who runs internal trainings on AI tools such as GitHub Copilot and Cursor. He shares insights on how these technologies can change the way we build software – and why prompt engineering may become a new core skill.

Information security, physical security, and personnel security. Three areas often treated separately but in practice tightly interconnected. For Gustav Isaksson at HiQ, it is precisely this interplay that is the core – and also the foundation of his podcast Security Work with Gustav.