Photo: Anton Engblom

Lessons on Leadership and Partnership from 20 Years in Tech

Let Your Passion and Values Be Your Drive

For Simona, both technology and values are central drivers that give her energy in her work. Technology also enables close collaboration with various organizations, contributing a diversity of perspectives and solutions that she brings into her leadership and partnerships.

“I’m a tech nerd. After all, I’m an engineer, so technology is hugely important to me. Working with so many different organizations’ approaches and technologies has truly shaped me as a professional.”

Technology is a natural part of her leadership, but it’s equally important for her to hold onto her core principles.

“It’s important to stay true to yourself. When life goes against my values, I speak up. If that doesn’t work, I step away. At my core, fairness and loyalty drive me the most.”

Relationships First

Simona sees relationships as central in business, emphasizing that it’s the people behind the companies who make business possible.

“We do business with people, not companies. It’s essential to see the person, what they bring, and what they want for the future. Curiosity about people is one of my strongest drivers.”

The Growing Importance of Technology

Simona believes that to succeed in today’s tech industry, leaders need both a passion for technology and a strong business understanding. According to her, this combination is essential for driving innovation and creating competitive solutions.

“To succeed in this industry, you need a passion for technology. Those who can balance technical expertise with business acumen will have a strong position in the future.”

The Importance of Ecosystems and Knowledge Sharing

Simona sees partnerships as essential in today’s business ecosystem. A consultancy like TechConsult’s role in society and the ecosystem is not just to provide expertise but also to cross-pollinate industries, organizations, and technologies to create new opportunities.

“No one can survive on their own in today’s society. No company can survive alone. It’s an ecosystem where everything is connected, where we don’t see competitors as rivals but as partners to help us develop our business further.”

Respect and Fairness for All

Simona sees fairness and equal treatment as fundamental principles in both professional life and society at large.

“Fairness and loyalty drive me. It doesn’t matter what role someone has in society – everyone should be treated equally. I see it as part of my philosophy and believe it should be self-evident.”

Trusting Your Instincts

For Simona, intuition is an important tool based on experience and guidance, especially in decision-making.

“Trust your gut feeling. Really. I’ve often questioned my gut instinct, but it’s usually right. It’s about your accumulated experiences, and they’re valuable.”

Read the Full Interview

For a complete insight into Simona Bamerlind’s thoughts on leadership and her guiding values, read the full interview (in Swedish) in Galore Weekend.