HiQ appoints Peter Axelsson as manager of Region South, one of the tech consulting company's most important regions. Peter comes with solid experience in commercial leadership and twenty years of experience in the consulting industry. He is now taking over the leadership of the region with offices in Malmö, Lund, Helsingborg and Karlskrona.

Peter Axelsson most recently comes from Securitas where he has been responsible for several areas and departments, including commercial development of customers with a focus on technology-based services. He also has twenty years of experience in the consulting industry, including as Regional Manager for South at Acando (today CGI) and as Business Area Manager at Tieto.

“The south of Sweden is an important region for HiQ, with a strong business community where we can contribute to the digital transformation. With Peter’s broad experience in leadership, from the industry and the region, combined with the deep competence that our consultants possess, I am convinced that we can build an even better and stronger HiQ. A HiQ that continues to future-proof our client’s businesses with digital solutions and creativity”, says Samuel Skott, CEO at HiQ.

The ambition is for HiQ to be the obvious choice as a partner for clients and as a workplace for the best consultants.

“HiQ is one of the leading and most exciting tech consulting companies in Sweden. To be part of the company’s forward-leaning journey, with a large commercial focus, is very inspiring and a fantastic opportunity. I will make sure that we continue building the great company that HiQ is”, says Peter Axelsson, Head of Region South at HiQ.

The main focus of the new leadership is to develop the business by strengthening the teams and creating the right conditions to meet the need for tech, IT, design and communication in the region.

“The market in the south of Sweden is very interesting with a breadth from large international groups to smaller companies in the start-up phase. A common denominator for many of the companies is the need for business transformation with the help of IT and technology, and at HiQ we have the cutting-edge expertise and breadth that companies need on the journey to future-proof their operations”, says Peter Axelsson.

Peter Axelsson started his position on July 31st, 2023. In addition to the regional leadership, he’s part of the management team in Sweden and at group level.

HiQ appoints Peter Axelsson as manager of Region South, one of the tech consulting company's most important regions. Peter comes with solid experience in commercial leadership and twenty years of experience in the consulting industry. He is now taking over the leadership of the region with offices in Malmö, Lund, Helsingborg and Karlskrona.

Peter Axelsson most recently comes from Securitas where he has been responsible for several areas and departments, including commercial development of customers with a focus on technology-based services. He also has twenty years of experience in the consulting industry, including as Regional Manager for South at Acando (today CGI) and as Business Area Manager at Tieto.

“The south of Sweden is an important region for HiQ, with a strong business community where we can contribute to the digital transformation. With Peter’s broad experience in leadership, from the industry and the region, combined with the deep competence that our consultants possess, I am convinced that we can build an even better and stronger HiQ. A HiQ that continues to future-proof our client’s businesses with digital solutions and creativity”, says Samuel Skott, CEO at HiQ.

The ambition is for HiQ to be the obvious choice as a partner for clients and as a workplace for the best consultants.

“HiQ is one of the leading and most exciting tech consulting companies in Sweden. To be part of the company’s forward-leaning journey, with a large commercial focus, is very inspiring and a fantastic opportunity. I will make sure that we continue building the great company that HiQ is”, says Peter Axelsson, Head of Region South at HiQ.

The main focus of the new leadership is to develop the business by strengthening the teams and creating the right conditions to meet the need for tech, IT, design and communication in the region.

“The market in the south of Sweden is very interesting with a breadth from large international groups to smaller companies in the start-up phase. A common denominator for many of the companies is the need for business transformation with the help of IT and technology, and at HiQ we have the cutting-edge expertise and breadth that companies need on the journey to future-proof their operations”, says Peter Axelsson.

Peter Axelsson started his position on July 31st, 2023. In addition to the regional leadership, he’s part of the management team in Sweden and at group level.

HiQ, together with Great Apes and Earth People, is awarded at one of Europe's most renowned design competitions – a silver at European Design Awards for its very own brand identity.

This weekend, European Design Awards celebrated the best of brand & graphic design, illustration, and digital design in Europe at a ceremony in Luxembourg. The only Swedish winner in a branding category was HiQ, who was awarded a silver in Branding: Digital Identity Applications.

“We aim for our brand identity to be unique within our industry as well as remain loyal to the freewheeling spirit of HiQ as a brand and a workplace. It is inspiring and humbling to get this recognition, as a token of the hard work we put into our brand”, says Samuel Skott, CEO of HiQ.

HiQ, with a long history of digital design in its offering, turned to its own organization to work on the new identity. Helsinki based digital studio Great Apes, part of the HiQ group, is behind the concept and art direction for the identity that was launched in 2022.

”We are very excited that the HiQ brand is getting recognition on an international level. Especially since the identity is best described as a little mischievous. It’s playful, geeky and self-aware, and doesn’t blindly follow the common tech consultancy trends – so we are delighted that it stood out”, says Niko Sipilä, Design Director at Great Apes.

The identity is a reinvention of the previous HiQ identity – almost solely designed for digital use. It features a completely redrawn logo, expressive typography, a rainbow palette, and bespoke 3D-based illustrations which play a key role.

The visual identity has been brought to life through a close partnership with digital design and innovation agency Earth People – hand-picked for their outstanding abilities in illustration and animation.

“The illustration concepts explore almost surrealistic metaphors for fairly visually uninspiring topics. Quirky, weird, colorful and humorous combining organic and “techy” elements”, says Andreas Carlson, art director and illustrator at Earth People.

The winners at the European Design Awards are selected by a jury consisting of design journalists, educators and critics.

About Great Apes
Great Apes is an award-winning avant-garde digital studio specializing in experimental and innovative digital design & development.

About Earth People
Earth People is a digital agency specializing in digital services, apps, saas services, sites, integrations and physical installations.

HiQ is continuing to grow and expand its services across Europe. The company is to acquire Zool, a leading tech consulting company with highly demanded specialist skills. “Together with Zool, we are even better positioned as a comprehensive partner in digital and technical transformation”, says Samuel Skott, CEO of HiQ.

Zool brings strong expertise and agnostic capabilities in all levels of software development as well as Autosar competence, cloud solutions, DevSecOps, testing, and agile management. With its specialist team with Cloud Native Computing Foundation (CNCF) Certification, Zool is an expert in an area where most companies have only just started.

“We are thrilled to welcome Zool to the HiQ family,” says Simona Bamerlind, Head of HiQ West. “This acquisition is a natural fit, as both companies share a deep commitment to delivering high-quality digital services and solutions that simplify our clients’ lives. Most importantly, we share the same technical geekiness.”

By acquiring Zool, HiQ is able to expand and provide an even more comprehensive and holistic offering to its clients. The two companies share a passion for turning complex issues into simple solutions.

“We are excited to join forces with HiQ,” says Niklas, CEO of Zool. “Our combined expertise and like-minded culture will allow us to take our offerings to the next level and provide even more value to our clients and our employees.”

The completion of the acquisition is subject to customary closing conditions, and all employees of Zool will be part of HiQ’s operations but operate under its own brand.

For more information or to become a client, please contact:
Simona Bamerlind, Head of Region West at HiQ
E-mail: simona.bamerlind@hiq.se

Niklas Gustafsson, Managing Director at Zool Engineering
E-mail: niklas.gustafsson@zoolengineering.se