From Code to Culture: SEB’s Petra Ålund on Leadership, AI and the Bank of the Future

How do you lead transformation in an industry that’s both deeply institutional and rapidly changing – where trust is currency and technology is reshaping everything from customer relations to talent needs?

Petra Ålund is Chief HR Officer at SEB and a member of the bank’s Group Executive Committee. Before that, she was SEB’s Head of Technology, leading more than 3,000 tech specialists – following a long career at Scania and Sandvik. In Tech Royale, she shares her journey from code to culture – and why she believes the two are now more connected than ever.

We talk about:
• What surprised her most in the move from tech to HR
• How AI and digitalisation are fundamentally changing leadership
• Why cybersecurity starts with people – not technology
• How to build trust in a world where customer interaction is often algorithmic
• And why Petra always seeks out the challenging and complex

A conversation about tech, people and leadership in times of constant change – where the bank of the future is shaped as much by culture as by code.

As always, Tech Royale is hosted by Robin Askelöf, CMO at HiQ.

This episode is in Swedish