When DevEx Becomes a Strategic Asset
Traditionally, user experience (UX) has referred to the external customer. But in today’s digital ecosystem, where every new feature, campaign, or language version requires technical implementation, optimizing the developer’s daily workflow is just as important.
A CMS that offers smooth CI/CD integration (Continuous Integration/Continuous Deployment), container support (e.g., Docker and Kubernetes), and a clear, modern development environment like Developer V2 doesn’t just make developers happier – it enables faster launches, fewer errors, and lower costs for the business side.
HiQ’s experience is clear: organizations that invest in good DevEx reap the benefits in the form of shorter time-to-market and greater innovation capacity.
What Does It Mean in Practice?
In the case of Umbraco 15, several features directly enhance DevEx:
- CI/CD support makes it easy to automate the entire release flow – from code change to production deployment.
- Containerization support for Docker and Kubernetes enables scalability, fast onboarding, and testing environments that mirror production.
- Developer V2 (expected Q2 2025) brings together documentation, tools, and best practices in a modernized interface tailored for a composable approach.
These are key enablers for quickly iterating, testing, and rolling out new features in response to changing market demands.
From Bottleneck to Enabler
Many marketing and communication teams still view development departments as bottlenecks. Changing a template, adding a new component, or creating a landing page often takes more time and technical support than desired.
But when developers have the right tools, structure, and infrastructure – such as a DevEx-optimized CMS – the tech team can become an enabler instead of an obstacle. It becomes easier to create reusable blocks, build custom APIs, automate testing, and establish a framework where marketing and development actually work together instead of sequentially.
Why Decision-Makers Should Care
For decision-makers in marketing, communications, and business development, there’s a clear incentive to engage with the DevEx capabilities of technical platforms:
- Faster launches: Shorter lead times from idea to publication.
- Fewer bugs: Better testing flows and higher code quality reduce downtime and errors.
- Stronger employer brand: A modern, appreciated developer tool attracts top tech talent.
- Better collaboration: When development and marketing work in the same tools with a shared understanding of processes and opportunities.
HiQ’s Take: DevEx Is a Business Matter
At HiQ, we see it as self-evident that DevEx belongs on the executive agenda. We work daily with clients migrating to modern CMS solutions – not just for functionality, but to enable faster, safer, and more business-driven digital processes.
A CMS like Umbraco 15, with its new DevEx focus, is a prime example of how technical platforms and business goals align. It’s no longer about choosing the tool developers prefer – but about selecting the one that drives the most business impact.
And right there – in the intersection of technology, experience, and strategy – is where tomorrow’s competitive advantages are found.
