Volvo cars

VR-experience for Volvo Cars

Experience the real benefits of security systems

The VR experience is a collaboration project, where HiQ has created the virtual experience that focuses on Volvo’s core value of safety. Through virtual reality, you get a clear understanding of the benefits of the various security systems in a Volvo.

Results

The VR experience is a collaborative project where HiQ has created the virtual experience that focuses on Volvo’s core value safety. Through virtual reality, you get a clear understanding of the benefits of the various safety systems in a Volvo.

Challenge & mission

A Volvo includes several technologically advanced functions to increase safety, for example, an auto brake in the event of a blurred vision in city traffic or an automatic evasive maneuver in a meeting with a moose.

However, the difficulty has been to be able to clearly describe the great benefits of these for consumers. HiQ’s mission was therefore to clarify the real benefits of the security system and what it can actually do.

“Nowadays, VR is not just something the gaming industry is doing, there are lots of areas in, for example, industry when VR really adds value”

Solution

HiQ has created a Virtual Reality solution that gives the driver an in-depth knowledge and feeling of getting very close to an accident and experiencing for themselves how the car acts on various events around it.

Did you know?

HiQ has also helped Volvo Cars to develop the technology for the acclaimed “Volvo In-car Delivery” service, which makes it possible to receive deliveries of goods directly to the tailgate of their car.